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TrueBloom Launches First Yoga Nutrient Company

FRIDAY, 24 JULY 2009


TrueBloom announced today the launch of its company and new line of yoga nutrients designed to tap into an under-served market and meet the specific lifestyle needs and values of the yoga community. The concept of TrueBloom grew from a desire to support yogis with pure, organic nutrients that can help them uncover beauty and wellness from within.

The Birth of TrueBloom
Former corporate executives, husband and wife team Kathryn and Michael Romley initially started their yoga practice to find a great workout and soon realized yoga could provide a host of benefits such as lowering stress, finding life balance, building core strength, increasing immunity, and more. While looking to enhance their practice off the mat, the couple found a bewildering maze of nutritional supplements but none specifically suited for yogis. Truebloom was conceived to serve the yoga market as well as be an active part of the yoga community through its products and business practices including eco-consciousness and giving back 1% of revenues to help others and the environment.

"Yoga has begun to be recognized as much more than a series of poses and stretches," stated Michael Romley, co-founder of TrueBloom. "It is aspiring to whole body wellness in mind, body and soul. TrueBloom was created with this goal in mind. Even with proper nutrition, living in modern society puts many burdens on our bodies. TrueBloom yoga nutrients counter balance the effects of modern living, working as one cog in the wheel to help yogis attain whole body wellness."

Research Reveals Tremendous Market Opportunity

Yoga has quickly become one of the fastest growing sports in the United States. A recent "Yoga in America" survey published in 2008 by Yoga Journal found that 6.9% of U.S. adults or 15.8 million people practice yoga. And the growth is expected to increase with 4.1% of non-practitioners, or about 9.4 million people, who state they will try yoga within the next year. These practitioners now spend $5.7 billion a year on yoga classes and products.

According to Nutrition Business Journal's 2008 analysis, the U.S. dietary supplement industry is $23.7 billion in size. Additional research shows there is very limited to no distribution of nutritional supplements in yoga studios. TrueBloom's business strategy zeros in on the strength and growth of the yoga market, the need for Yoga studio distribution, combined with the growing nutritional supplement market.

TrueBloom's business model will focus on establishing wholesale relationships with a select number of yoga studios and health food retailers nationwide. Additionally, the company offers reseller programs for yoga instructors and other yoga related professionals who do not have a physical studio but want to offer yoga nutrients to their students and clients. TrueBloom yoga nutrients can also be purchased through the company's web site at http://www.truebloom.com.

TrueBloom Gives Back
TrueBloom was founded to encompass yoga values such as integrity, giving back and eco-consciousness in combination with premium yoga nutrients. The company demonstrates its commitment to values and the yoga community by giving back 1% of revenue to support needs in local communities and protect the environment. The company also works to ensure it leaves a small footprint on the earth. For example, the company practices reduce, reuse, recycle mantra in its daily practices and it prints on post-consumer recycled paper with soy ink. Additionally, its point-of-sale retail display stand is made from sustainable bamboo.

TrueBloom's Unique Products for Yogis
The initial product line includes three products: Vitalize, Balance probiotic and Rejuvenate. Each product is specifically formulated to address the needs close to a yogis' heart. TrueBloom's formulations were all developed to help yogis in their journey to optimum wellness through the use of powerful antioxidants, omega fatty acids and probiotics to help nourish the body from the inside out. The products are designed as a continuum of care to fill in nutritional cracks and provide potent nutrients to counterbalance the effects of modern living. The nutrients are derived from mostly organic fruit and herb seed flours. The flours are extracted with a proprietary process that yields the rich nutrients of these 'super' food-based supplements.

Vitalize—awakens and fortifies the body with a powerful antioxidant and omega fatty acid blend made from organic black cumin seed, organic red raspberry seed and natural vitamin E. Research shows Vitalize may help:
• Slow aging
• Enhance metabolism
• Boost energy & mood
• Support heart health
• Promote healthy circulation
• Boost immune system
• Prevent free radical damage


Balance (probiotic) — optimizes digestion, helps increase nutrient absorption and boosts immunity. Made from a blend of seven probiotic strains with enteric coated ensures they are released properly into the gut where they can have the largest impact. Research shows Balance may help:

• Promote good digestion
• Strengthen immune system
• Increase absorption of vitamins & minerals
• Improve urinary tract health
• Reach lower GI tract for maximum impact


Rejuvenate—speeds recovery from yoga workouts while maintaining soft and supple joints and muscles. Rejuvenate is a blend of eight organic and natural fruit and herb seed flours including cranberry, grape, red raspberry, black raspberry, blueberry, milk thistle and pomegranate. Research shows Rejuvenate may help:

• Dramatically reduce workout recovery time
• Boost energy
• Keep muscles and joints supple
• Promote optimal health


All TrueBloom products are vegan or vegetarian, gluten-free and contain no artificial colors, preservatives, fillers or binders. Each product is packaged in a recyclable or reusable glass container with a 100% post consumer recycled label printed with soy ink.

source: http://www.24-7pressrelease.com

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