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Yoga Business Workshop

TUESDAY, 31 AUGUST 2010
Submitted By: YJEvents Conferences

Looking to start a yoga business, or to jump-start your current one? Learn the most cost effective ways to run your yoga business more successfully, productively, and profitably. Stop waiting for tomorrow to do what you love.

Yoga Journal and MINDBODY (MBU) have partnered to offer the Business of Yoga Conference from San Francisco 2010 in video streaming format so you can get inspired and grow your yoga business from the comfort of your own home or studio.

For $99 you'll get three-months of unlimited access to watch the six videos from the workshop via streaming over the internet. Stop waiting for tomorrow to do what you love. From business theory to best practices, Yoga Journal and MBU bring you the Business of Yoga Workshop to help you learn what has worked for hundreds of individuals and businesses from the leaders in the industry.

You’ve done the hard part finding something that you believe in. Let us share what we’ve learned so you can continue doing what you love.

“I attended the Business of Yoga event at the Yoga Journal Conference. We purchased MINDBODY immediately and just love it. Thank you so much. I really loved the conference and cannot wait to go back.” -Michele Santom, Off The Grid Yoga, Delray Beach, Florida

"I attended the Business of Yoga workshop and learned a ton. thanks for such great work." -Joelle Hann, Workshop Attendee

Topics include:

The Growth of Yoga in America with Bill Harper
"A look at the growth of the yoga market in America"

Bill Harper has been the publisher of Yoga Journal and Vegetarian Times since 2006. He started in the publishing business at Esquire magazine. In 1980 he moved to Los Angeles as the head of the West Coast office of Wenner Media, the parent company of Rolling Stone. There, he helped launch another Wenner publication, Men's Journal, and worked on the transition of Us magazine to a successful weekly celebrity publication. In 1999 he formed Bill Harper Associates.

Yoga Studio Ownership 101 with Shannon Paige Schneider
A successful yoga studio starts before you even open your studio doors. Learn step-by-step tips for starting a studio, including creating an intention, defining your market niche, growing a marketing plan, and signing a lease. Set yourself up for success and manifest your dream into a reality.

Shannon Paige Schneider lives fully as an author, sacred activist, and dedicated teacher of Shiva Rea's Prana Flow Yoga, Shannon is an expressive student of the symbolic nature of Tantra and mystic poetry. She interweaves her students' unique, purpose-driven inspiration into the divine play of body and breath to unlock the secret wisdom held within the heart. Her classes are dedicated to a sense of mystery and wonder within a vinyasa of self-honoring, self-cultivation, and radical self-participation. Shannon is the founder and director of om time yoga centers in Boulder and Denver, Colorado.

Creating a Viable Studio with Bob Murphy
Learn how to create a budget, analyze operating expenses, and determine key indices that reflect the health of your business.

Bob Murphy is chief sales and marketing officer and chief financial officer of MINDBODY. Before Bob joined the company in 2005, he was director of New York operations at YogaWorks. Prior to this, he owned and operated Be Yoga with his wife, Beverley Murphy, and Alan Finger, where he helped grow the business threefold and created one of the largest studios and teacher trainings in the country. Bob, who holds a Bachelor of Science degree in business from Boston University, enjoys his yoga practice, golf, and spending time with his three children.

Common Legal Issues with Starting a Yoga Studio with Andy Dudnick
Learn how to choose the proper entity (LLC, corporation, proprietorship); enter into contracts with employees, teachers, students, landlords and others; and obtain financing and insurance

Andy Dudnick is a San Francisco-based business-law attorney with the law firm of Dudnick, Detwiler, Rivin, and Stikker, LLP. Andy's practice focuses on helping small and medium-size businesses with their various legal and business issues, helping individual executives of public and private companies with their employment and equity arrangements, and assisting wealthy individuals with their investments and family office matters. Andy earned his bachelor's degree in 1977 from the University of Michigan and his law degree in 1981 from Harvard Law School. He has been practicing law since 1981 in San Francisco.

Money Matters with Brent Kessel
Gain an understanding of your relationship with money; set up salaries and retirement accounts to secure your future; and learn to implement sound business practices.

Brent Kessel is cofounder of Abacus Portfolios, a portfolio management company offering socially responsible investing while providing holistic financial advice. Brent earned his economics degree from UCLA and studies psychology, meditation, and Ashtanga Yoga. He is Yoga Journal's money columnist and author of It's Not About the Money.

Powerful Guerilla Marketing Techniques to Boost Your Bottom Line with Beverley Murphy
Guerilla marketing strategies are the most powerful and least expensive techniques you can use to grow your business. Learn how to create and use simple collateral, newsletters, e-blasts, and websites to increase your student base and grow your bottom line.

Beverley Murphy is a business consultant to yoga studios. Beverley co-owned and directed the New York City Be Yoga studios, which included the creation and direction of their highly successful teacher training program. After Yoga Works purchased Be Yoga in 2004, she served as Yoga Works’ East Coast head of teacher training and teacher management. In 2005, she joined MINDBODY, to create and direct MINDBODY University, where she currently teaches workshops in marketing, client retention, and retail. With a master’s degree in health sciences from Johns Hopkins University, experience in advertising and marketing, and over 13 years of teaching yoga and managing yoga studios, Beverley offers unparalleled expertise in how to survive and thrive in the business of yoga.

More info: http://www.mindbodyonline.com/en/education/mbu-on-demand

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